Transforming digital experiences in the AI era
I had the pleasure of being interviewed by Google this past week to share WeSalute’s AI experiences for Google's upcoming ad campaigns. It was a fantastic opportunity to discuss how we are navigating our "Agentic AI" shift. Following the interview, I joined a Google Leader Exchange customer roundtable to swap strategies with fellow executives on … Continue reading Harnessing AI: Insights from Google’s Leader Exchange
Announcing the End of the "Sales Grind" 🤖🏙️ Last month at the Salesforce Agentforce World Tour in NYC, the message was clear: 2026 is the year we move from passive bots to Agentic AI. As WeSalute's revenue architect and executive sponsor for AI implementation, my focus goes beyond the tools. It's on the revenue velocity those tools unlock. We're finding Agentic AI … Continue reading The Future of Sales: Embracing Agentic AI
As artificial intelligence (AI) tools become increasingly prevalent, many people are grappling with how to incorporate them into their workflows. Unfortunately, we’re starting to see more and more people complain about the work that AI is doing, often because they are simply asking for the raw results without proper oversight.
Market watchers and technology pundits remember 2000, 2001, and 2008 when describing coronavirus (COVID-19). These were years of significant upheaval in our economy and tech sector. Businesses adapted to survive, and the unsuccessful ones perished. And each time, it was a struggle. But today's lesson is that good things happen on the other side of … Continue reading “Rip and Replace” or “Rip and Wait” Amid COVID-19
In my previous post, we looked at how your content strategy is pivotal to your success with digital strategy. And here, we’ll look at how search engine optimization (SEO) will fuel that success. What is SEO? Search engine optimization is an active process of getting get free traffic to your website through the major search … Continue reading Search Engine Optimization (SEO) Essentials for Long-Term Traffic Growth
In past blog posts, we learned about the importance of data governance for handling customer data, and customer data platforms (CDP) for how you will collect that data. Now, we’ll review the art and science of marketing automation, which covers what you will do with your data. This represents the third key pillar in sound … Continue reading Marketing Automation: The Backbone of a Successful MarTech Stack
How’re you doing in your efforts to build a rock-solid MarTech stack and data-driven strategy for stellar customer experiences? Did you remember to document rules for how your data gets tracked and utilized by your teams? This practice is called Data Governance. What is data governance? Like any well-run nation, a sound government is one … Continue reading What is Data Governance? A Must for Data-Driven Marketers to Succeed!
So you want to know what is DevOps? It starts with the practice of Agile with technical teams, which has transformed how software is built, tested, and deployed with velocity. That means fast. Gone are the monthly or quarterly big releases, because those who develop and test the code are increasingly alongside the team that … Continue reading What is DevOps? A Primer for Marketers
How well do you know your customers? I mean, really. Did you ever wonder how your customers found your site? Do you know anything about their interests? Do you know why they decided to buy from you? Enter the world of “marketing attribution.” Marketing attribution is about cutting through the myriad of data you have … Continue reading Are You Learning About Your Customers Through Attribution Marketing?
In this day and age, I've learned that summer is not a time for business to slow down, and that is proving right as top technology firms are rushing to keep pace with their clients' Big Data needs. Within the last two weeks, Salesforce, which acquired Tableau, and Google, which bought out Looker, have scooped … Continue reading Salesforce and Google Data Goldrush Continues with Tableau and Looker Acquisitions