In the world of marketing acronyms, the most important ones for marketers focus on customer data management. Two important ones for your MarTech shortlist are Customer data Platforms (CDP) and Data Management Platforms (DMP). The Basics To navigate this group of technologies, ask yourself: a) are you looking to centralize all your marketing touchpoints with … Continue reading Technology Corner: CDP or DMP? Customer Data Management Tips
Ray Kurzweil, futurist and Google's Director of Engineering, predicts “Singularity”—the point when humans and AI-driven machines reach equal intelligence – will be achieved by the year 2045. While that's 25 years from now, another form of singularity is happening right now in the C-Suite. Any A-player CXO should now have equal digital literacy with what … Continue reading “Singularity” of the C-Suite is Happening Now — Are you Ready?
“Build or Buy” is the age-old dilemma for corporations seeking growth, but its more critical than ever in the era of growth hacking. You can also do both. For instance, Adobe Systems Inc. was known for its installed base of shrink-wrapped purchasing creative types who devoured the latest versions of Photoshop and Illustrator. Adobe’s customers … Continue reading Adobe proves you can successfully disrupt yourself, diversify your products, and excite your customers