Transforming digital experiences in the AI era
I had the pleasure of being interviewed by Google this past week to share WeSalute’s AI experiences for Google's upcoming ad campaigns. It was a fantastic opportunity to discuss how we are navigating our "Agentic AI" shift. Following the interview, I joined a Google Leader Exchange customer roundtable to swap strategies with fellow executives on … Continue reading Harnessing AI: Insights from Google’s Leader Exchange
Announcing the End of the "Sales Grind" 🤖🏙️ Last month at the Salesforce Agentforce World Tour in NYC, the message was clear: 2026 is the year we move from passive bots to Agentic AI. As WeSalute's revenue architect and executive sponsor for AI implementation, my focus goes beyond the tools. It's on the revenue velocity those tools unlock. We're finding Agentic AI … Continue reading The Future of Sales: Embracing Agentic AI
Book review: Pre-AI insights on elastic thinking are the essential playbook for leading through today’s market disruption. If you look at the depressing statistics surrounding Digital Transformation (DX) failure rates—often cited between 70% and 84%—a pattern emerges. Companies rarely fail because the technology didn't work. They fail because the organizational mindset couldn't bend fast enough … Continue reading The Missing Link in Digital Transformation isn’t Technology. It’s Cognitive Elasticity.
As artificial intelligence (AI) tools become increasingly prevalent, many people are grappling with how to incorporate them into their workflows. Unfortunately, we’re starting to see more and more people complain about the work that AI is doing, often because they are simply asking for the raw results without proper oversight.
If the past is a prelude to the future, the remaining four months left in 2025 should be just as impactful as the first eight months for search engine optimization, and those SEO professionals playing the game. The search landscape is undergoing significant fragmentation, moving beyond traditional Google search to encompass AI-powered platforms, voice assistants, … Continue reading SEO Trends for 2025: An In-Flight Update
How do you deal with challenges at the office? As new leaders move up the ranks, they graduate from maker to manager. That also means they must make many swift in-flight decisions with data daily. Avoid getting in a rut by removing the biases of your old thinking. And at the executive level, it demands … Continue reading How Leaders Avoid Getting Stuck in a Rut
Market watchers and technology pundits remember 2000, 2001, and 2008 when describing coronavirus (COVID-19). These were years of significant upheaval in our economy and tech sector. Businesses adapted to survive, and the unsuccessful ones perished. And each time, it was a struggle. But today's lesson is that good things happen on the other side of … Continue reading “Rip and Replace” or “Rip and Wait” Amid COVID-19
In a crowded world of blogs and battles for thought leadership on an endless number of topics that you cannot calculate, digital marketing through video is a fresh way to make an impact and rise above the noise. From a strategic perspective, your video goals should be the same as you would through a blog: … Continue reading Video Marketing Strategy: Why You Need One Now
In my previous post, we looked at how your content strategy is pivotal to your success with digital strategy. And here, we’ll look at how search engine optimization (SEO) will fuel that success. What is SEO? Search engine optimization is an active process of getting get free traffic to your website through the major search … Continue reading Search Engine Optimization (SEO) Essentials for Long-Term Traffic Growth
Imagine you bump into one of your target customers on the street – can you get them to buy your product or service within two minutes? That’s all you’ve got in digital conversations. And successful marketers know how to do it with a winning content marketing strategy. Content marketing is the science of creating high-value … Continue reading Content Marketing: Why it’s Important for Your Digital Strategy