As artificial intelligence (AI) tools become increasingly prevalent, many people are grappling with how to incorporate them into their workflows. Unfortunately, we’re starting to see more and more people complain about the work that AI is doing, often because they are simply asking for the raw results without proper oversight.
Master Digital Transformation
SEO Trends for 2025: An In-Flight Update
If the past is a prelude to the future, the remaining four months left in 2025 should be just as impactful as the first eight months for search engine optimization, and those SEO professionals playing the game. The search landscape is undergoing significant fragmentation, moving beyond traditional Google search to encompass AI-powered platforms, voice assistants, … Continue reading SEO Trends for 2025: An In-Flight Update
How Leaders Avoid Getting Stuck in a Rut
How do you deal with challenges at the office? As new leaders move up the ranks, they graduate from maker to manager. That also means they must make many swift in-flight decisions with data daily. Avoid getting in a rut by removing the biases of your old thinking. And at the executive level, it demands … Continue reading How Leaders Avoid Getting Stuck in a Rut
“Rip and Replace” or “Rip and Wait” Amid COVID-19
Market watchers and technology pundits remember 2000, 2001, and 2008 when describing coronavirus (COVID-19). These were years of significant upheaval in our economy and tech sector. Businesses adapted to survive, and the unsuccessful ones perished. And each time, it was a struggle. But today's lesson is that good things happen on the other side of … Continue reading “Rip and Replace” or “Rip and Wait” Amid COVID-19
Video Marketing Strategy: Why You Need One Now
In a crowded world of blogs and battles for thought leadership on an endless number of topics that you cannot calculate, digital marketing through video is a fresh way to make an impact and rise above the noise. From a strategic perspective, your video goals should be the same as you would through a blog: … Continue reading Video Marketing Strategy: Why You Need One Now
Search Engine Optimization (SEO) Essentials for Long-Term Traffic Growth
In my previous post, we looked at how your content strategy is pivotal to your success with digital strategy. And here, we’ll look at how search engine optimization (SEO) will fuel that success. What is SEO? Search engine optimization is an active process of getting get free traffic to your website through the major search … Continue reading Search Engine Optimization (SEO) Essentials for Long-Term Traffic Growth
Content Marketing: Why it’s Important for Your Digital Strategy
Imagine you bump into one of your target customers on the street – can you get them to buy your product or service within two minutes? That’s all you’ve got in digital conversations. And successful marketers know how to do it with a winning content marketing strategy. Content marketing is the science of creating high-value … Continue reading Content Marketing: Why it’s Important for Your Digital Strategy
Marketing Automation: The Backbone of a Successful MarTech Stack
In past blog posts, we learned about the importance of data governance for handling customer data, and customer data platforms (CDP) for how you will collect that data. Now, we’ll review the art and science of marketing automation, which covers what you will do with your data. This represents the third key pillar in sound … Continue reading Marketing Automation: The Backbone of a Successful MarTech Stack
What is Data Governance? A Must for Data-Driven Marketers to Succeed!
How’re you doing in your efforts to build a rock-solid MarTech stack and data-driven strategy for stellar customer experiences? Did you remember to document rules for how your data gets tracked and utilized by your teams? This practice is called Data Governance. What is data governance? Like any well-run nation, a sound government is one … Continue reading What is Data Governance? A Must for Data-Driven Marketers to Succeed!
What is DevOps? A Primer for Marketers
So you want to know what is DevOps? It starts with the practice of Agile with technical teams, which has transformed how software is built, tested, and deployed with velocity. That means fast. Gone are the monthly or quarterly big releases, because those who develop and test the code are increasingly alongside the team that … Continue reading What is DevOps? A Primer for Marketers