Market watchers and technology pundits remember 2000, 2001, and 2008 when describing coronavirus (COVID-19). These were years of significant upheaval in our economy and tech sector. Businesses adapted to survive, and the unsuccessful ones perished. And each time, it was a struggle. But today's lesson is that good things happen on the other side of … Continue reading “Rip and Replace” or “Rip and Wait” Amid COVID-19
How’re you doing in your efforts to build a rock-solid MarTech stack and data-driven strategy for stellar customer experiences? Did you remember to document rules for how your data gets tracked and utilized by your teams? This practice is called Data Governance. What is data governance? Like any well-run nation, a sound government is one … Continue reading What is Data Governance? A Must for Data-Driven Marketers to Succeed!