Salesforce Tableau Google Roy Asfar

Salesforce and Google Data Goldrush Continues with Tableau and Looker Acquisitions

In this day and age, I've learned that summer is not a time for business to slow down, and that is proving right as top technology firms are rushing to keep pace with their clients' Big Data needs. Within the last two weeks, Salesforce, which acquired Tableau, and Google, which bought out Looker, have scooped … Continue reading Salesforce and Google Data Goldrush Continues with Tableau and Looker Acquisitions

DMP or CDP technology Roy Asfar

Technology Corner: CDP or DMP? Customer Data Management Tips

In the world of marketing acronyms, the most important ones for marketers focus on customer data management. Two important ones for your MarTech shortlist are Customer data Platforms (CDP) and Data Management Platforms (DMP). The Basics To navigate this group of technologies, ask yourself: a) are you looking to centralize all your marketing touchpoints with … Continue reading Technology Corner: CDP or DMP? Customer Data Management Tips

Digital technology for CEO, CDO, CMO, CIO

“Singularity” of the C-Suite is Happening Now — Are you Ready?

Ray Kurzweil, futurist and Google's Director of Engineering, predicts “Singularity”—the point when humans and AI-driven machines reach equal intelligence – will be achieved by the year 2045. While that's 25 years from now, another form of singularity is happening right now in the C-Suite. Any A-player CXO should now have equal digital literacy with what … Continue reading “Singularity” of the C-Suite is Happening Now — Are you Ready?