Roy Asfar is an executive leader focused on generating business value through strategic innovation and disciplined execution. His expertise lies in overseeing the entire customer-facing product ecosystem, with direct leadership of Product, Design, Data, and Marketing functions.
Passionate about creating high-impact products and empowering teams to navigate complex challenges, Roy focuses on delivering measurable results. His approach combines a deep understanding of technology with a creative leadership style, enabling organizations to build resilient business models and secure strong partnerships with more than 500 industry-leading brands.
Roy’s journey began with a foundation in STEM as a biochemistry student and chemistry teaching assistant in college. As the internet emerged, he pivoted to the intersection of creativity and marketing, earning a Master’s in Literature from New York University. He later deepened his expertise in data and AI-related marketing through professional certifications from Johns Hopkins University and the University of Virginia.
Beyond his professional life, Roy’s sense of purpose is fueled by his active volunteer work at his lifelong church in the NYC area, and he is a proud marathon and Ironman race finisher.
For more information, visit Roy on LinkedIn.