Marketing automation tech stack

Marketing Automation: The Backbone of a Successful MarTech Stack

In past blog posts, we learned about the importance of data governance for handling customer data, and customer data platforms (CDP) for how you will collect that data. Now, we’ll review the art and science of marketing automation, which covers what you will do with your data. This represents the third key pillar in sound … Continue reading Marketing Automation: The Backbone of a Successful MarTech Stack

Roy Asfar User Experience Design

Digital Experiences are Human Experiences

How "human" is your digital marketing? I had a chuckle when famed UX designer Jared Spool told about his recent purchase of 8 razors from Amazon.com, and then two weeks later getting an email asking him to buy six more razors. “How much beard do they think I have?” Spool Tweeted. Misfires like these occur … Continue reading Digital Experiences are Human Experiences

Chief Marketing Officer Leader Roy Asfar

Collaborative Leaders Measure Themselves by “Total Impact” on the Business

Business these days is about speed. And the best way generating speed is by fostering a spirit of collaboration across your internal and external teams. Enhanced cooperation drives efficiencies that scale and last across the enterprise, with I call “Total Impact.” Thinking “Total Impact” has become the mindset for the next generation of marketers. For … Continue reading Collaborative Leaders Measure Themselves by “Total Impact” on the Business

DMP or CDP technology Roy Asfar

Technology Corner: CDP or DMP? Customer Data Management Tips

In the world of marketing acronyms, the most important ones for marketers focus on customer data management. Two important ones for your MarTech shortlist are Customer data Platforms (CDP) and Data Management Platforms (DMP). The Basics To navigate this group of technologies, ask yourself: a) are you looking to centralize all your marketing touchpoints with … Continue reading Technology Corner: CDP or DMP? Customer Data Management Tips

Marketing and Customer Experience by Roy Asfar

Deploy a “CX Everywhere” Strategy and Revolutionize Customer Experience

A generation ago, “Customer Service” (CS) and “Customer Experience” (CX) were the same. You simply had a call center or web form that took orders, gave help and advice. Companies centralized leadership in these areas with a select few, and often they were in a distant land from where sales, marketing, and product developed lived … Continue reading Deploy a “CX Everywhere” Strategy and Revolutionize Customer Experience

Microsoft Growth Mindset by Roy Asfar

Follow Microsoft’s Lead Next Time Your Great Idea Hits a Speed Bump

This past weekend, I posted a LinkedIn column attributing Microsoft’s recent success to the Growth Mindset culture encouraged by CEO Satya Nadella, because he urged his team to embrace the teachings of “Mindset: The New Psychology of Success” by Stanford psychologist Carol Dweck. The book’s central premise is that the growth mindset helps you cultivate … Continue reading Follow Microsoft’s Lead Next Time Your Great Idea Hits a Speed Bump