In a crowded world of blogs and battles for thought leadership on an endless number of topics that you cannot calculate, digital marketing through video is a fresh way to make an impact and rise above the noise. From a strategic perspective, your video goals should be the same as you would through a blog: … Continue reading Video Marketing Strategy: Why You Need One Now
How well do you know your customers? I mean, really. Did you ever wonder how your customers found your site? Do you know anything about their interests? Do you know why they decided to buy from you? Enter the world of “marketing attribution.” Marketing attribution is about cutting through the myriad of data you have … Continue reading Are You Learning About Your Customers Through Attribution Marketing?