Roy Asfar Executive

How Leaders Avoid Getting Stuck in a Rut

How do you deal with challenges at the office? As new leaders move up the ranks, they graduate from maker to manager. That also means they must make many swift in-flight decisions with data daily. Avoid getting in a rut by removing the biases of your old thinking. And at the executive level, it demands … Continue reading How Leaders Avoid Getting Stuck in a Rut

Impostor Syndrome in Business Psychology

How to Prevent Impostor Syndrome from Infecting Your Team

If you are a reader of the business press like I am, you may be wondering why the sudden fascination with "impostor syndrome?" Where did this epidemic come from? Because I consider myself a student of the of peak performance psychology, I got under the hood to figure this out. Words Bring Power. Or It … Continue reading How to Prevent Impostor Syndrome from Infecting Your Team

Executive dashboards for data

Executive dashboards should track “Run Rate” and “Runway”

With a premium paid to teams who demonstrate "velocity," the temptation to pass on the here and now exists everywhere for today’s leaders. However, because of that, a failure to have your finger on the pulse of today exposes you to a disastrous decision that takes your future way off course. That's why you need … Continue reading Executive dashboards should track “Run Rate” and “Runway”

Chief Marketing Officer Leader Roy Asfar

Collaborative Leaders Measure Themselves by “Total Impact” on the Business

Business these days is about speed. And the best way generating speed is by fostering a spirit of collaboration across your internal and external teams. Enhanced cooperation drives efficiencies that scale and last across the enterprise, with I call “Total Impact.” Thinking “Total Impact” has become the mindset for the next generation of marketers. For … Continue reading Collaborative Leaders Measure Themselves by “Total Impact” on the Business

Leadership and Digital Sales

Leadership Journal: B2B Sales Strategy

Many leaders enamored with the allure of digital innovations get excited by changing a business instantly. They want innovations that scale, impact customer experience, and create growth hacks that turbocharge sales. And yet, even with these tremendous advances, have they created a rock-solid B2B sales strategy yet? This is the final mile. Two noteworthy examples … Continue reading Leadership Journal: B2B Sales Strategy

Digital technology for CEO, CDO, CMO, CIO

“Singularity” of the C-Suite is Happening Now — Are you Ready?

Ray Kurzweil, futurist and Google's Director of Engineering, predicts “Singularity”—the point when humans and AI-driven machines reach equal intelligence – will be achieved by the year 2045. While that's 25 years from now, another form of singularity is happening right now in the C-Suite. Any A-player CXO should now have equal digital literacy with what … Continue reading “Singularity” of the C-Suite is Happening Now — Are you Ready?

The “Hustle Culture” Through “The Mind of the Leader”

A few weeks ago, I posted on LinkedIn a review of the book “Mind of the Leader,” with the critical point that investments into your career relationships could be the best New Year’s resolutions you make than anything you “do.” It could be the best move of your life. And then the New York Times … Continue reading The “Hustle Culture” Through “The Mind of the Leader”