In my previous post, we looked at how your content strategy is pivotal to your success with digital strategy. And here, we’ll look at how search engine optimization (SEO) will fuel that success. What is SEO? Search engine optimization is an active process of getting get free traffic to your website through the major search … Continue reading Search Engine Optimization (SEO) Essentials for Long-Term Traffic Growth
Tag: Content Marketing
Content Marketing: Why it’s Important for Your Digital Strategy
Imagine you bump into one of your target customers on the street – can you get them to buy your product or service within two minutes? That’s all you’ve got in digital conversations. And successful marketers know how to do it with a winning content marketing strategy. Content marketing is the science of creating high-value … Continue reading Content Marketing: Why it’s Important for Your Digital Strategy