Master Digital Transformation

Executive dashboards for data

Executive dashboards should track “Run Rate” and “Runway”

With a premium paid to teams who demonstrate "velocity," the temptation to pass on the here and now exists everywhere for today’s leaders. However, because of that, a failure to have your finger on the pulse of today exposes you to a disastrous decision that takes your future way off course. That's why you need … Continue reading Executive dashboards should track “Run Rate” and “Runway”

Roy Asfar User Experience Design

Digital Experiences are Human Experiences

How "human" is your digital marketing? I had a chuckle when famed UX designer Jared Spool told about his recent purchase of 8 razors from Amazon.com, and then two weeks later getting an email asking him to buy six more razors. “How much beard do they think I have?” Spool Tweeted. Misfires like these occur … Continue reading Digital Experiences are Human Experiences

Chief Marketing Officers and Roy Asfar

Technology Strategy 2.0: CIOs and CMOs

The best strategy at succeeding with digital transformation is to stick to priorities because the temptation to get distracted is enormous. New technologies, providers, and trends emerge each day. And who wants to be accused of not willing to change? But many miss the reality that the road is long and filled with unexpected potholes. … Continue reading Technology Strategy 2.0: CIOs and CMOs

Chief Marketing Officer Leader Roy Asfar

Collaborative Leaders Measure Themselves by “Total Impact” on the Business

Business these days is about speed. And the best way generating speed is by fostering a spirit of collaboration across your internal and external teams. Enhanced cooperation drives efficiencies that scale and last across the enterprise, with I call “Total Impact.” Thinking “Total Impact” has become the mindset for the next generation of marketers. For … Continue reading Collaborative Leaders Measure Themselves by “Total Impact” on the Business

Leadership and Digital Sales

Leadership Journal: B2B Sales Strategy

Many leaders enamored with the allure of digital innovations get excited by changing a business instantly. They want innovations that scale, impact customer experience, and create growth hacks that turbocharge sales. And yet, even with these tremendous advances, have they created a rock-solid B2B sales strategy yet? This is the final mile. Two noteworthy examples … Continue reading Leadership Journal: B2B Sales Strategy

DMP or CDP technology Roy Asfar

Technology Corner: CDP or DMP? Customer Data Management Tips

In the world of marketing acronyms, the most important ones for marketers focus on customer data management. Two important ones for your MarTech shortlist are Customer data Platforms (CDP) and Data Management Platforms (DMP). The Basics To navigate this group of technologies, ask yourself: a) are you looking to centralize all your marketing touchpoints with … Continue reading Technology Corner: CDP or DMP? Customer Data Management Tips

Digital technology for CEO, CDO, CMO, CIO

“Singularity” of the C-Suite is Happening Now — Are you Ready?

Ray Kurzweil, futurist and Google's Director of Engineering, predicts “Singularity”—the point when humans and AI-driven machines reach equal intelligence – will be achieved by the year 2045. While that's 25 years from now, another form of singularity is happening right now in the C-Suite. Any A-player CXO should now have equal digital literacy with what … Continue reading “Singularity” of the C-Suite is Happening Now — Are you Ready?

SXSW 2019 Austin

The Marketer’s Guide to South by Southwest (“SXSW”) 2019 in Austin, Texas

What started as a hip music festival in the 1980s, the annual South by Southwest (“SXSW”) conference has become the place to be for all things music, cultural and now technology, bringing thousands to the hip tech town of Austin, Texas. For marketers, this event has emerged as a place to get a cutting-edge perspective … Continue reading The Marketer’s Guide to South by Southwest (“SXSW”) 2019 in Austin, Texas

Digital Experience with Adobe Roy Asfar

Adobe proves you can successfully disrupt yourself, diversify your products, and excite your customers

“Build or Buy” is the age-old dilemma for corporations seeking growth, but its more critical than ever in the era of growth hacking. You can also do both. For instance, Adobe Systems Inc. was known for its installed base of shrink-wrapped purchasing creative types who devoured the latest versions of Photoshop and Illustrator. Adobe’s customers … Continue reading Adobe proves you can successfully disrupt yourself, diversify your products, and excite your customers

Marketing and Customer Experience by Roy Asfar

Deploy a “CX Everywhere” Strategy and Revolutionize Customer Experience

A generation ago, “Customer Service” (CS) and “Customer Experience” (CX) were the same. You simply had a call center or web form that took orders, gave help and advice. Companies centralized leadership in these areas with a select few, and often they were in a distant land from where sales, marketing, and product developed lived … Continue reading Deploy a “CX Everywhere” Strategy and Revolutionize Customer Experience