SXSW 2019 Austin

The Marketer’s Guide to South by Southwest (“SXSW”) 2019 in Austin, Texas

What started as a hip music festival in the 1980s, the annual South by Southwest (“SXSW”) conference has become the place to be for all things music, cultural and now technology, bringing thousands to the hip tech town of Austin, Texas. For marketers, this event has emerged as a place to get a cutting-edge perspective … Continue reading The Marketer’s Guide to South by Southwest (“SXSW”) 2019 in Austin, Texas

Digital Experience with Adobe Roy Asfar

Adobe proves you can successfully disrupt yourself, diversify your products, and excite your customers

“Build or Buy” is the age-old dilemma for corporations seeking growth, but its more critical than ever in the era of growth hacking. You can also do both. For instance, Adobe Systems Inc. was known for its installed base of shrink-wrapped purchasing creative types who devoured the latest versions of Photoshop and Illustrator. Adobe’s customers … Continue reading Adobe proves you can successfully disrupt yourself, diversify your products, and excite your customers

Microsoft Growth Mindset by Roy Asfar

Follow Microsoft’s Lead Next Time Your Great Idea Hits a Speed Bump

This past weekend, I posted a LinkedIn column attributing Microsoft’s recent success to the Growth Mindset culture encouraged by CEO Satya Nadella, because he urged his team to embrace the teachings of “Mindset: The New Psychology of Success” by Stanford psychologist Carol Dweck. The book’s central premise is that the growth mindset helps you cultivate … Continue reading Follow Microsoft’s Lead Next Time Your Great Idea Hits a Speed Bump