Transforming digital experiences
In past blog posts, we learned about the importance of data governance for handling customer data, and customer data platforms (CDP) for how you will collect that data. Now, we’ll review the art and science of marketing automation, which covers what you will do with your data. This represents the third key pillar in sound … Continue reading Marketing Automation: The Backbone of a Successful MarTech Stack
How "human" is your digital marketing? I had a chuckle when famed UX designer Jared Spool told about his recent purchase of 8 razors from Amazon.com, and then two weeks later getting an email asking him to buy six more razors. “How much beard do they think I have?” Spool Tweeted. Misfires like these occur … Continue reading Digital Experiences are Human Experiences