Transforming digital experiences
Business these days is about speed. And the best way generating speed is by fostering a spirit of collaboration across your internal and external teams. Enhanced cooperation drives efficiencies that scale and last across the enterprise, with I call “Total Impact.” Thinking “Total Impact” has become the mindset for the next generation of marketers. For … Continue reading Collaborative Leaders Measure Themselves by “Total Impact” on the Business
A generation ago, “Customer Service” (CS) and “Customer Experience” (CX) were the same. You simply had a call center or web form that took orders, gave help and advice. Companies centralized leadership in these areas with a select few, and often they were in a distant land from where sales, marketing, and product developed lived … Continue reading Deploy a “CX Everywhere” Strategy and Revolutionize Customer Experience