Transforming digital experiences
Many leaders enamored with the allure of digital innovations get excited by changing a business instantly. They want innovations that scale, impact customer experience, and create growth hacks that turbocharge sales. And yet, even with these tremendous advances, have they created a rock-solid B2B sales strategy yet? This is the final mile. Two noteworthy examples … Continue reading Leadership Journal: B2B Sales Strategy
What started as a hip music festival in the 1980s, the annual South by Southwest (“SXSW”) conference has become the place to be for all things music, cultural and now technology, bringing thousands to the hip tech town of Austin, Texas. For marketers, this event has emerged as a place to get a cutting-edge perspective … Continue reading The Marketer’s Guide to South by Southwest (“SXSW”) 2019 in Austin, Texas
“Build or Buy” is the age-old dilemma for corporations seeking growth, but its more critical than ever in the era of growth hacking. You can also do both. For instance, Adobe Systems Inc. was known for its installed base of shrink-wrapped purchasing creative types who devoured the latest versions of Photoshop and Illustrator. Adobe’s customers … Continue reading Adobe proves you can successfully disrupt yourself, diversify your products, and excite your customers
This past weekend, I posted a LinkedIn column attributing Microsoft’s recent success to the Growth Mindset culture encouraged by CEO Satya Nadella, because he urged his team to embrace the teachings of “Mindset: The New Psychology of Success” by Stanford psychologist Carol Dweck. The book’s central premise is that the growth mindset helps you cultivate … Continue reading Follow Microsoft’s Lead Next Time Your Great Idea Hits a Speed Bump