Transforming digital experiences
The best strategy at succeeding with digital transformation is to stick to priorities because the temptation to get distracted is enormous. New technologies, providers, and trends emerge each day. And who wants to be accused of not willing to change? But many miss the reality that the road is long and filled with unexpected potholes. … Continue reading Technology Strategy 2.0: CIOs and CMOs
Business these days is about speed. And the best way generating speed is by fostering a spirit of collaboration across your internal and external teams. Enhanced cooperation drives efficiencies that scale and last across the enterprise, with I call “Total Impact.” Thinking “Total Impact” has become the mindset for the next generation of marketers. For … Continue reading Collaborative Leaders Measure Themselves by “Total Impact” on the Business